Vodianova designed for Etam's SS11 collection this year, displaying it in a spectacle of a catwalk show. The runway was split up into 3 separate lanes, with one dedicated to a singer, performing during the show. The show was broadcast live on various social networking sites, as well as on Etam's website, during Paris Fashion Week. The collection seemed to juxtapose the innocence of purity and femininity with the more suggestive and provocative strong female side. Great collection!